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There are plenty of ways to advertise on Facebook, and which method you choose really depends on what message you are trying to get across. The first method is to start a group. You can start like a “Apple Computer Enthusiasts” group. This gets people excited about your brand and gives what you do a community feel. Now, not everyone wants to create a group, so many people create a page where people can become fans, and anytime someone joins it will say something like “Cameron just became a fan of the Utah Jazz.” The last option, and the option that most business will use is the side bar advertisement. Companies like Wal-Mart usually cannot get to many people to become “Fans” or join their group.