Link exchange is a great idea, but don’t let it consume your website and dilute your own content. Link exchange can make you show up higher in the search engine rankings, but what’s the point if more people come but less stay? Link exchange should be managed carefully. In fact, one thing that many of the best websites do is set aside a specific section for other sites’ links. The section is organized and away from the main content, so that people do not leave the site easily or cannot find what the website is actually about. It is easy to just cover your site with link exchanges, but just make sure it doesn’t take away from your website’s goal.

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