You may not think about it too much, but you know what a ketchup bottle is supposed to look like right? Well someone designed that bottle, and every other bottle you see. When it comes to food, the bottle it comes in is almost as important as the label on it. Ketchup goes in ketchup bottles, and you know it isn’t some sort of weird ketchup as long as it is in the normal bottle. Peanut butter is the same way, as is syrup. The design of a bottle is huge for brand recognition, and many companies take the market leaders bottle and just copy it. Bottle design may not consume your thoughts, but you subconsciously realize its importance.